What would GSUS do?

Fashion brand GSUS decided to reinvent itself and asked 3WW to craft its new written identity. We applied some refreshing style choices – abandoning capitals, for starters – and applied a style and tone with guts and gusto:

we are gsus. fashion brand from amsterdam, synonymous with a unique taste and style. we have been creating playful and daring products since 1993. what has stayed with us since those early rebel days, throughout our rock and roll history: an unshakable belief in dancing to your own beat. what we make, we create for selfaware individuals with an open mind.