Hats & Tales: “dangerous”

Designer duo Saskia Pouwels and Hanneke Minten started their successful Hats & Tales several years ago. Why they were so sought-after had proven rather difficult to articulate.

Productions that matter, is what they make; dangerous is what they want to be. Properties that were always visible in the work itself, but Saskia and Hanneke hadn’t been able to find the right words. In just two sessions we brought the answers to the surface, together.

From time to time the two ladies would exchange glances, with the relief to find the proper language visible on their faces. Finally, 3WW crafted resounding web copy from the new-found brand narrative. The site is currently being built, but the story is already finding its way to audiences everywhere.